For Your Eyes,
For Your Future
Eyewear isn’t just for correcting your eyesight.
Protect your eyes while expressing your individuality.
Take that first step towards that future, starting today.
The autumn sunshine is surprisingly bright.
Zoff Photochromic Lenses
Frame Price ＋ $128〜
These lenses change colour
in response to UV light.
Outdoors, they reduce glare just like sunglasses,
while they can be worn as clear eyeglasses indoors.
If you still want protection from the sun and UV rays
but find sunglasses a bit too heavy,
these are ideal for this time of year.
You can enjoy comfort without
the hassle of changing your eyeglasses.
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One pair for both
eyeglasses and sunglasses
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UV
100%Cut
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Choose from
3 colours
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We can make
both prescription and
non-prescription eyeglasses
Combine your favourite frames
and lenses
to create your very
own sunglasses
Your choice of frame
$158〜
Your choice of lenses
$128〜
Our hugely popular frames
come in a wide range of sizes and colours!
Perfect for everyday wear,
as a fashion accessory, or as sunglasses. Ideal for any occasion.
You can choose the pair that best suits
your face shape and the look you’re aiming for when wearing them.
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Perfect for strong prescriptions.
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Great for non-prescription fashion eyewear.
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Also ideal when paired
with photochromic lenses!
Did you know? Just like your skin, your eyes can get sunburnt too.
Did you know? In summer, the number of people using parasols rises to as much as 67%.※2
Did you know? UV rays are not only emitted from the sky, but are also scattered by the ground and buildings.
Did you know? That is precisely why the WHO emphasises the necessity of wearing sunglasses and a hat.
Did you know? Yet, the rate of daily sunglasses wear in Japan is only around 28%.※3
What Zoff aims to achieve is a society where no one is left behind when it comes to UV risks.
A future where everyone can take steps to protect their eyes while enjoying themselves freely, without worrying about what others think.
While spreading knowledge and awareness about eye care, we are introducing sunglasses into workplaces where people work outdoors for long hours and school uniforms, through a project called “For Your Eyes, For Your Future”.
Firstly, our aim is to increase the sunglasses usage rate in Japan to one in every two people by 2030.
Wait, is that really possible??
You’ll have to wait and see in four years’ time.
UV Rays VS. Zoff
For Your Eyes, For Your Future
※Based on ISO12312-1 standards.Excluding products with lens colors ASBR50, KHGN50, and TQBL50. ※2 Based on a survey of Tokyo residents regarding the use of parasols conducted by the Tokyo Metropolitan Government Bureau of the Environment (2025)
※3
Online survey conducted by Intermestic (Target: men and women aged 6~69 in Japan; sample size: 40,734; 5–11 August 2026)