※*Based on ISO12312-1 standards. Excluding products with lens colors ASBR50, KHGN50, and TQBL50.

【Zoff】CM 「Zoff meets Ren Meguro SUNCUTGlasses」Edition

【Zoff】CM 「Zoff meets Ren Meguro SUNCUTGlasses」Edition Behind-the-scenes footage

For Your Eyes, For Your Future
This summer too, 100% UVCut.

This year, it is getting warmer again.
Along with the heat comes the strong sunlight,
and the battle against UV rays begins.
Still, to have fun in the heat and above all, for your irreplaceable eyes today and the future,
make it a habit this year too:
"SUNCUT GLASSES" with 100% UV Cut.

Launch Date

Title

2026.7.10 

fri
Title

※Sales times are subject to each shop’s opening hours.
※Quantities are limited.

Launch Date

Title

2026.7.10 

fri
Title

※Sales times are subject to each shop’s opening hours.
※Quantities are limited.

SUNCUTGlasses Original Bottle Eyeglasses Case Included

Eligible products come with a SUNCUTGlasses original bottle eyeglasses case and cleaning cloth. Perfect for carrying with you every day too.

[Original Cylindrical Glasses Case & Cleaning Cloth – Eligible Products]

ZA201G01_14E6, ZA201G01_14E4, ZA201G01_14E5, ZA201G01_64A2, ZA201G01_48A2, ZA201G01_49A3, ZA201G01_00A2, ZA181G05_14E3, ZA181G05_49A3, ZA181G05_14E4, ZA181G05_43A2, ZA181G05_00A2, ZA181G05_12A2, ZA181G06_14E4, ZA181G06_14E3, ZA181G06_12A1, ZA181G06_43C2, ZA181G06_00A2

01

01

ZA201G01_14E6

Wellington x Blue

$158

$158

※Based on ISO12312-1 standards. Excluding products with lens colors ASBR50, KHGN50, and TQBL50.

※Zoff’s sunglasses are designed to be gender-neutral and are suitable for anyone to wear.

※Prescription sunglasses lenses are available as an optional extra.
Title

Color Variation

ZA201G01_00A2

ZA201G01_14E5

ZA201G01_48A2

02

02

ZA181G06_14E3

Wellington x Black

$98

$98

※Based on ISO12312-1 standards. Excluding products with lens colors ASBR50, KHGN50, and TQBL50.

※Zoff’s sunglasses are designed to be gender-neutral and are suitable for anyone to wear.

※Prescription sunglasses lenses are available as an optional extra.
Title

Color Variation

ZA181G06_00A2

ZA181G06_12A1

ZA181G06_14E4

03

03

ZA181G05_43A2

Boston x Brown

$158

$158

※Based on ISO12312-1 standards. Excluding products with lens colors ASBR50, KHGN50, and TQBL50.

※Zoff’s sunglasses are designed to be gender-neutral and are suitable for anyone to wear.

※Prescription sunglasses lenses are available as an optional extra.
Title

Color Variation

ZA181G05_12A2

ZA181G05_14E3

ZA181G05_49A3

Regarding UV100%CUT labeling

Under ISO12312-1 testing standard, products with UV100%CUT labels are confimed to cut 100% UV. Please note that, in accordance with the Household Goods Quality Labeling, the product tags state "UV transmittance of 0.1% or less" (cut rate of 99.9% or more).

 

In recent years, the days have become increasingly harsh and prolonged.
The World Health Organization (WHO) continues to sound the alarm
on the health risks of UV exposure.
UV damage to the human body has become a social issue of our time.
We shield ourselves with umbrellas and hats.
We protect our skin with sunscreen.
Yet even as awareness grows of the risks to our skin,
one vital organ remains exposed and defenseless: our eyes.
That is why Zoff advances UV protection,
for your irreplaceable eyes today and into the future,
by creating a new habit: SUNCUTGlasses — 100% UV protection.

Protect your eyes. Embrace the future.

*Based on ISO12312-1 standards. Excluding products with lens colors ASBR50, KHGN50, and TQBL50.